Viewpoint Group is a long-operating strategic consulting agency specializing in public affairs sector with 20 years of highly valuable experience under its belt.
We closely cooperate with high-stake companies, distinctly influential groups in the following sectors: healthcare, energy production, industry, arms and defense industry and finance. We devise and bring out comprehensive and all-round communication, public affairs and business consulting strategies for the leading corporate enterprises in the aforementioned sectors.
Our highly driven and experienced team involves dedicated consultants specializing in key areas for our Clients.
We maintain a tight cooperation with external experts and agencies – going far beyond the borders of our homeland, operating within the European Parliament as well.
Our activities are chiefly characterized by high-valued and unique approach towards transparency. On balance, we grant in-depth legal expertise in order to attain our clients’ goals at its best.
A long-term presence on the Polish market provided us with exceptional experience. It is also a pillar of our professional approach and independence. We pride ourselves not only in longstanding business relations with our clients, but also in being a significant driving force linked to a multitude of big-league projects.
We are exceedingly proud to support the interests of prominent international investors in the sectors of energy, logistics, environment, healthcare, pharmaceuticals, industry and defence. Viewpoint Group specializes in providing customized solutions to meet the needs of multinational clients and address client issues in specific areas such as reputation or crisis management and media or government relations. Our esteemed clientele includes corporations, industry associations and NGOs.
Over the 20 years Viewpoint Group has had the opportunity to successfully advise world-renowned clients on privatizations, mergers and acquisitions in Poland. Due to our close and transparent cooperation with the Polish Parliament and its members, Viewpoint Group seamlessly navigates its clients through the complexities of the Polish legislative process from the initial development of policy to final parliamentary votes. Through our wide-ranging and élite network of external consultants and senior advisors, Viewpoint Group has advised clients at all levels on highly public and politicized procurements and tenders.
ADVOCACY
This is a key area of our business. We create and implement comprehensive PA strategies. We build support for a client’s cause inside parliament, government and regulatory institutions or any other public entity at regional and national level.
GOVERNMENT RELATIONS
Viewpoint Group supports our clients in building effective relationships with relevant decision-makers and stakeholders within public administration.
COALITION
BUILDING
We deploy our own and allied resources to build strong coalitions, organizing people at a grass root level to convey views that influence policy.
STRATEGIC
ANALYSIS
Using our unique and long-standing experience, we provide our clients with analyses enabling them to make the most difficult business decisions based on reliable and credible information.
ISSUE
MANAGEMENT
Drawing on our best practices and in-depth knowledge and understanding of the political process at national and local levels. We boost clients’ ability to prioritize and proactively address public policy and reputation issues that can affect their success.
CRISIS
MANAGEMENT
We support our clients not only by helping them manage a crisis situation and implement crisis management plan. The scope of our activities allows pinpointing potential crises and preparing the client for potentially challenging image-related situations.
MERGERS & ACQUISITIONS
We comprehensively support clients in the implementation of mergers and acquisitions, both in terms of strategic advice during the process and in the restructuring process.
MARKET
ACCESS
For our clients from the pharmaceutical industry and medical device manufacturers we implement Market Access strategies to support the reimbursement process in Poland.
Viewpoint Group has a vastly talented team of in-house specialists that provide substantive support and work closely and attentively with the client on a day-to-day basis. The diverse and demanding needs of each and every client will be covered by a team of English-speaking professionals. Most notably, the team is set to deliver “out of the box” solutions and strive to achieve success.
Viewpoint Group aims to provide a one-of-a-kind approach to problem solving that draws heavily on the brightest and most talented leaders in a wide variety of industries and political circles. These highly accomplished communication professionals take strategic communication in stirring new directions that consistently produce more than satisfying results for clients.
In addition to our in-house team, Viewpoint Group is proud to cooperate with some of the most capable and knowledgeable external consultants operating on the Polish market. Their wealth of experience and political connections brings out the competitive edge needed to succeed in clients’ public relations and public affairs campaigns.